Hi I’m Craig, a Digital Marketing and Salesforce Consultant currently operating out of San Francisco. My mission is to help individuals and businesses understand the power of digital technologies, and how to combine them to create truly great experiences for their customers and themselves. Some of my other passions include Arsenal FC, building web businesses, and eating delicious burritos.
My Background
Salesforce
I have experience as both an architect and administrator for the Sales cloud, Service Cloud, and Marketing Cloud.
Web Development
I'm self taught and love to code anything from a full site to landings pages. I currently know/practice HTML5, CSS3, jQuery, and PHP.
Digital Marketing
From Marketing Automation to Demand Generation, I'm a data driven marketer at heart and always strive for solid ROI.
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Create A Timezone Formula in Salesforce
In this tutorial, we are going to create a formula to calculate the Timezone for an Account and Contact record. Why is this important to use in Salesforce? Here are a few example use cases:
- Segmenting Reports for more Tactical Sales Calls
- Workflow rules that can filter based on Customer Business hours
- Increased Open rates through highly targeted Automated Emails
- Better Case Management and Customer Experience
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